Course curriculum

    1. Introduction to Marketing Strategy

    2. Marketing Strategy Template

    1. What are we going to Cover

    2. What is marketing to you?

    3. Part 1: What is marketing?

    1. Where does your business sit now?

    1. Section 3: Where do you want to be?

    2. Setting Objectives and Finding your Target Market

    1. Messaging and the Customer Lifecycle

    2. Branding and Design

    3. Online Presence and SEO

    4. Promotional Channels

    5. Social Media

    6. Measurement

    1. Summary

    2. Knowledge Check

    3. Feedback Survey

About this course

  • Free
  • 17 lessons
  • 1.5 hours of video content

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