Course curriculum

    1. What we'll cover in this course

    1. What we're covering in Section 1

    2. Why use social media for your business?

    3. What makes a good social media page?

    4. What brands do social media well?

    5. Organic vs Paid social - what will you focus on?

    6. What are your goals?

    7. What are your challenges, and how can you tackle them?

    1. Introduction to Section 2

    2. What platforms could be right for your business?

    3. Overview of platforms

    4. Who are your target audience?

    5. What content will attract your audience?

    6. Setting up your social media channels

    7. Guided tutorial: Setting up your Facebook Business Page

    8. Knowledge check

    1. Introduction to Section 3

    2. Guided tour: Exploring Facebook features

    1. Introduction to Section 4

    2. What can you post on social media?

    3. Ideas for posts

    4. When will you post, and how often?

    5. What makes a good social media post? The copy!

    6. Tutorial: Creating a post

    7. Guided tutorial: Creating a post!

    8. Knowledge check

    1. Introduction to Section 5: Keeping it growing!

    2. How can you grow your social media channels?

    3. Engaging with your audience to grow!

About this course

  • Free
  • 31 lessons
  • 1.5 hours of video content

Discover your potential, starting today

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