Paid Ads - Instagram & Facebook

Learn how to run smart and effective paid social media campaigns on Facebook and Instagram

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Course curriculum

1. Welcome to this Paid Advertisement course!
2. What we'll be covering in this course
1. What we'll cover in Section 1
2. What can we do with Paid Adverts on Social Media?
3. Why would you want to use Paid Ads for your business?
4. Forming your Paid Advertisement strategy
5. Recommendations before you start your Paid Advertising journey!
6. Knowledge check
1. Call to Actions, Audiences, and Ad Formats!
2. Why are Call to Actions important?
3. Types of Audiences
4. Formats of Ads to choose from
5. Knowledge check
1. What is Boosting, and how do we do it?
2. Boosting a post on Facebook and Instagram: Part 1
3. Boosting a post on Facebook and Instagram: Part 2
4. Step by step: Boosting a post together!
5. Knowledge check
1. Introducing Facebook Ads Manager and Pixel!
2. What is Facebook Ads Manager, and what can it do?
3. What is Facebook Pixel?
4. Facebook Ads Manager: The platform itself, and how to get started with your first campaign!
5. Choosing our audience, placements and more
6. Creating our ad!
1. Where to find extra help if you need it
2. Feedback Survey

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