Social Media Strategy
Join this FREE workshop to learn key skills to create your own social media strategy - from defining your target audience and content strategy, to how you can form and create eye catching posts and engage with your audience!
Course curriculum
-
-
Introduction to this Social Media Strategy course
-
What we'll cover in this course
-
30 Day Social Media Strategy Builder
-
Social Media Strategy - Free template!
-
-
-
Starting to form your social media strategy
-
Getting the basics right, first!
-
What is a social media strategy? Why do you need one?
-
30 Day Social Media Strategy Builder
-
Free Social Media Strategy template!
-
What are your goals for your business using social media?
-
Think big: What brands do social media well?
-
Organic vs Paid content - or both?
-
What are your challenges?
-
Your competitors: analyse them!
-
Knowledge check
-
-
-
What platforms, who are our customers, and more!
-
Which platforms are best for your business?
-
What platforms will best help you reach your customers?
-
Who are your audience? Put yourself in their shoes!
-
Creating a customer persona!
-
What kind of content will attract your target customer?
-
Developing your brand identity with a Brand Kit!
-
Knowledge check
-
-
-
Forming your content strategy, keywords and messaging!
-
What can you post?
-
Keywords aren't just for SEO!
-
Content ideas - limitless!
-
Your content pillars
-
How will you create graphics? Consider Canva!
-
Pricing of Canva
-
Planning your posts
-
What makes a good post? The copy!
-
Activity time: Compare these two posts
-
When and how often will you post?
-
Scheduling posts + Platforms!
-
Knowledge check
-
-
-
Keeping it grow and keeping it going!
-
How can you grow your social media?
-
Community engagement
-
How can engage with your audience well?
-
Building a routine
-
Reflecting on your success, and adapting!
-
-
-
Thanks for joining this course!
-
Feedback Survey
-
About this course
- Free
- 44 lessons
- 1.5 hours of video content